About the Brand:
Getads is a premier ad design service that helps marketers & agencies get more ROI from their campaigns with great ads. GetAds delivers frictionless, image & video ads from a professional team that understands advertising.
Concept and Strategy:
The core of the idea emerged from the understanding that our target audiences are agencies and studios. And how to engage an audience who constantly consume design and video related content?
There we arrived at the concept of creating a unique viewing experience with a rich aesthetic that creates a feel of wow in their minds and tackles their struggles with some relaxing dose of humour and giggle. But doing that, we had to carefully carve the direction in scripting and storyboarding to avoid any kind of derailing from the main messaging and services that Getads is offering.
Design and Animation:
We started experimenting around with a lot of vibrant elements to bring energy, dynamism and playfulness to the video. After a lot of brainstorming, our team narrowed down a collage-style design and animation to purposefully portray the visual humour in the frames. And to enhance the features, our team put a lot of effort in curating the perfect voice and music to give a funny and humorous soul to the sophisticated animation.
The cool, funky branding of Getads helped us even more to create the right connection between fun and creativity. An intentional colour contrast was created between the subtle, richly-knitted, textured background and vibrant, catchy and playful coloured primary elements to draw attention to the intended elements for more effective delivery of the messaging while having a smooth journey throughout the video.
Challenges and Achievements:
It was certainly a big challenge for our team to bring a humorous appeal, both visually and sonically, without losing the main essence of the service. We dwelled on multiple approaches for days, but the rich visual understanding of our client and their complete trust and creative freedom allowed us to spread our wings of desire and produce a memorable experience.
In our team, this video has helped us push our limits and climb a level higher to build more dimensions in the explainer video domain. But frankly, our creative room was always resonating with laughter, funny sketches, reference movies and cartoons and cool enthusiasm throughout the process as our main creative motto was “messier the kitchen, richer the dish”.
